Sirena Yachts has appointed a new dealer in the United States to support its expansion in the southeastern part of the country. It has formed a partnership with Yachts360, a company based in Fort Lauderdale, for the sale of new and used boats, along with a range of support services. The initiative brings together two rapidly growing entities in the nautical sector.

The Turkish Sirena Yachts has seen strong global demand for its innovative and captivating range of cruising yachts from 48 to 118 feet. Combining efficient performance with exceptional interiors and a sleek design, the yachts have captured the imagination of boaters everywhere – and nowhere more than in the United States. For some product lines, the American market accounts for more than half of the global sales. Sirena has therefore selected Yachts360 to expand the brand’s presence in the heart of boating in Florida, where it has three main dealerships. Yachts360 will also represent Sirena in the neighboring states of Alabama, Mississippi, Louisiana, and Texas, operating as the exclusive dealer for the Sirena production series models.

We have concluded that further expansion in the USA can only be achieved with a solid, young, and highly active partner who shares our goals and values and navigates in the same direction, said Ensar Çabuk, Country Manager of Sirena Yachts USA. Sirena and Yachts360 have collaborated many times over the years for new construction orders, used sales, and trade-ins. They know our brand and our boats well, and we know them well.

Surprisingly, Yachts360 has only eight years of existence and yet has rapidly expanded to nine locations in the United States and nearly 100 individual brokers distributed across the country. It specializes in the sale of used boats in brokerage and particularly in trade-in operations, where it leverages its financial capabilities to redeem owners. In this way, it provides a crucial link in the chain supporting the purchase of new yachts.

Our relationship with Sirena dates back long before this appointment, said Scott Clements, Partner at Yachts360. We have been involved in the construction of multiple Sirena 88s and have facilitated more sales of used Sirena yachts than any other brokerage firm to date. We see a huge growth opportunity…