Asset Group and Azimut Yachts sign a new agreement that positions Azimut Yachts as Preferred Luxury Yacht Partner for the future hotel developments of Assets Group, with the intent to explore bespoke nautical concepts for iconic destinations, including Atlantis The Royal, Maldives.

Assets Group, a subsidiary of Power International Holding and developer of prominent global destinations, and Azimut Yachts, a leading brand in the design and production of luxury yachts, have announced the expansion of their strategic collaboration through a new agreement that positions Azimut Yachts as Preferred Luxury Yacht Partner for Assets Group’s future hospitality projects worldwide.

The agreement signed during the Qatar Boat Show 2026 marks a fundamental milestone in the relationship between the two companies, combining Assets Group’s vision of creating distinctive international hotel destinations with Azimut’s expertise in luxury yachting, innovation, and bespoke design. The shared ambition is to redefine the role of luxury yachting in the stay experience, transforming yachts from a mere means of transport or leisure into an integral part of the destination experience itself.

The two companies intend to study the development of customized nautical concepts, shaped by the identity, architectural character, and hospitality aspirations of individual resorts and destinations, the partnership will also explore opportunities within the upcoming hotel development plan of Assets Group, including the Atlantis The Royal, Maldives, an iconic luxury destination under development in collaboration with Kerzner International. The project represents an opportunity to explore customized yacht concepts that complement the exclusive positioning of the resort, creating tailored marine experiences that extend the guest’s stay beyond the boundaries of the mainland.

Our partnership with Azimut Yachts reflects our vision of creating exceptional hospitality destinations through innovation and personalized luxury experiences. By exploring bespoke nautical concepts for future developments, including Atlantis The Royal, Maldives, we aim to elevate the guest experience and set new benchmarks in the luxury hospitality sector, commented Mr. Khaled Zi Alnon, Group Chief Executive Officer of Assets Group.

We are extremely proud that, immediately after the delivery of our first yachts to the Maldives, this collaboration is already taking its next concrete step. It is a clear testament to the quality of Azimut’s work and our ability to provide dedicated local support through the new Service Center, which has proven to be a decisive factor”, commented Mr. Marco Valle, Chief Executive Officer of the Azimut|Benetti Group.

Press Agency: Sculati and partners