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BENETTI at FLIBS with the new Oasis 36M project

byGiorgio BrunoGiorgio BrunoGiorgio Bruno is a professional who combines extensive expertise in strategic communications with hands-on experience in the yachting industry. With a strong business mindset rooted in top-level sailing expertise, his career spans strategic marketing and specialized publishing.

Benetti strengthens its presence in the American market, at FLIBS 2026, the evolution of the Oasis family is showcased through the new project Oasis 36M, presented for the first time in the United States, along with the models on water: the 40-meter M/Y Alpha Waves and the 34-meter M/Y Samara. 

The primary geographical area for Benetti remains the American market, which generates one third of the overall order book: a figure that highlights the brand’s strength and the effectiveness of the commercial strategy undertaken in the area. In this context, the Fort Lauderdale International Boat Show, scheduled from October 28 to November 1, 2026, confirms itself as the most important event to strengthen Benetti’s presence in the country, meet owners, brokers, and partners, and present the new project Oasis 36M to the American market for the first time. 

Benetti

The offices at Pier Sixty-Six in Fort Lauderdale, inaugurated in 2025, serve as the reference point and operational center for sales, thanks to a dedicated team composed of Benjamin Croucher – Sales Manager North America, Giorgio Sarti – Sales Manager LATAM, Giovanni Arista – After Sales Manager, and Marta Iannuzzi – Marketing Coordinator. This structure ensures direct market oversight and a thorough management of relationships with owners, brokers, and strategic partners. 

Benetti

Today, one third of our order book comes from the United States. This milestone reflects the effectiveness of the investments made in the country and the excellent work done by our team on the ground. We will continue to strengthen our presence in this market to be closer to our owners and better meet their needs,” says Daniela Petrozzi, Commercial Director of Benetti. 

Benetti

Benetti, the Oasis family

Benetti highlights the Oasis family at FLIBS, which best expresses its concept of life on board: an experience where design, comfort, and conviviality enhance the quality of time spent at sea. This focus translates into the presentation to the American market of the project Oasis 36M and the presence on water of two yachts from the family: the 40-meter M/Y Alpha Waves and the 34-meter M/Y Samara. 

Benetti

Oasis 36M is the latest evolution of this family of yachts. The project aims to integrate increasingly advanced technical and functional solutions with the best experiences gathered from owners and crews of units already in navigation. This results in a new naval architecture, a different interpretation of onboard spaces, and the introduction of technologies that further elevate levels of comfort, quietness, and hydrodynamic and energy efficiency. 

At the Fort Lauderdale Show, the Oasis 42M will also be presented again, a project that, one year after its launch, has already recorded nine units sold. A result that confirms the market’s interest in the Oasis philosophy and its continuous ability to evolve. 

Published by GIORGIO BRUNO

Giorgio Bruno

Giorgio Bruno is a professional who combines extensive expertise in strategic communications with hands-on experience in the yachting industry. With a strong business mindset rooted in top-level sailing expertise, his career spans strategic marketing and specialized publishing.